Luther Automotive Group

Digital Operations Coordinator I

US-MN-St Louis Park
Union or Non
Non-Union
Req No
2017-5515
Motors Management Corporation
Category
Administrative/Clerical
Type
Full-Time

Responsibilities

The Digital Operations Coordinator is responsible for maximizing the ROI of assigned digital campaigns involving Search Engine Marketing, Programmatic Display, and Paid social on behalf of 30 Luther Dealerships. Specific responsibilities will be managing campaign analysis, campaign strategies and optimizations, trafficking campaigns via third party ad server, working directly with account managers to create a strategic marketing mix.

 

Job Responsibilities

  • Manage Analytics for Pre and Post campaign performance and optimization
  • Regularly monitor and reconcile campaign delivery across all reporting systems
  • Work collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser and product performance.
  • Proactively investigate issues (delivery discrepancies, technical issues, etc.)
  • Create reports to monitor campaign delivery and communicate relevant metrics to Account Management team

Qualifications

Qualifications

  • 2+ years experience in digital marketing operations and strategic thinking
  • Knowledge of Google Analytics, Google AdWords and/or Facebook Ads
  • Working knowledge of DSPs/Ad Servers(Simpli.fi/ DCM preferred)
  • Strong organizational and analytical skills with an attention to detail
  • Strong communication, interpersonal and written skills are required
  • Ability to multi-task in a fast-paced environment
  • Organized self-starter with the ability to handle multiple projects simultaneously and meet deadlines.
  • Positive Attitude that can work with a team as well as independently

Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records, verification of social security number and passing a drug test at a certified testing facility.

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